Alright, let's talk about the harmful ingredients that are often found in makeup products and why it's important to choose products that exclude them. We all know that makeup can help us feel confident and beautiful, but what's the point if it's doing harm to our bodies and the environment?

At Kite Beauty, we are committed to creating clean and safe products that exclude harmful ingredients. Our On The Glow Concealer is vegan, cruelty-free, paraben-free, alcohol-free, and fragrance-free. But what exactly do these terms mean and why are they important?

Let's start with parabens. Parabens are a type of preservative that is commonly used in beauty products to prevent bacteria growth. However, studies have shown that parabens can mimic estrogen and disrupt the endocrine system, leading to a host of health problems. So, we made sure to exclude them from our formula.

Alcohol is often used in makeup products to help them dry quickly and give them a smooth texture. However, alcohol can be drying and irritating to the skin, especially for those with sensitive skin. That's why our formula is alcohol-free, so you can get the coverage you need without worrying about any negative side effects.

Fragrance is another ingredient that we decided to exclude. While it may seem harmless, fragrance can actually be a catch-all term that includes a variety of synthetic chemicals that can cause allergic reactions and irritation. We believe that products should smell like the ingredients that they are made of, not an artificial fragrance.

And finally, we are proud to say that our formula is vegan and cruelty-free. Animal testing is cruel and unnecessary, and we believe that there are plenty of alternative methods for testing products that don't involve harming innocent animals. Plus, choosing vegan products is not only better for the animals, but it's also better for the environment. Animal agriculture is a leading cause of greenhouse gas emissions and deforestation, so choosing vegan products is a small but important step in reducing our impact on the planet.

So, why is it so important to choose products that exclude harmful ingredients? The truth is, what we put on our skin can have a direct impact on our health and the environment. Many of the harmful ingredients that are commonly found in makeup products have been linked to cancer, reproductive issues, and other health problems. By choosing products that exclude these ingredients, we can reduce our exposure to potentially harmful substances and take control of our health.

At Kite Beauty, we believe that everyone deserves to feel confident and beautiful without compromising their health or the environment. That's why we are committed to creating clean and safe products that exclude harmful ingredients. Our On The Glow Concealer is just one example of how we are putting our values into action. With a formula that is vegan, cruelty-free, paraben-free, alcohol-free, and fragrance-free, you can feel good about what you're putting on your skin.