Parabens include butylparaben, isobutylparaben, propylparaben, methylparaben, & ethylparaben. Although paraben's negative effects are still being tested, paraben has been linked to breast cancer and environmental damage. Since we don't like risking it anyway, all our products are paraben-free :)

Cruelty-free doesn't have a strict FDA definition, but since we love our fuzzy friends, we choose to interpret this in the strictest possible way- we do not conduct animal testing at any point in our process, from raw materials to formulation and packaging.

None of our formulas contain animal-derived ingredients, so our vegan friends never have to choose between values and beauty - just one facet of us trying to be the most inclusive brand possible :)

When we say "for all skin types", we mean it - as a new start-up, we make sure to conduct as many dermatologist-led tests as possible on our formulas, to ensure that our formulas are truly safe for those with sensitive skin.

Fragrances in cosmetics and skincare products are a common cause of sensitizing and other negative skin reactions. For that reason we keep Kite fragrance-free.

We try to stay away from unclean ingredients, and given mineral oils are derived from petroleum and can clog pores, we've decided to cut it out!

We're on the makeup meets skincare vibe, and drying, irritating ingredients like alcohol just don't fit that mood. While some alcohols are skin-friendly, we prefer to formulate entirely without.

Just like for our vegans, we keep it real for our gluten-free babes. We exclude gluten to make sure that our formulas are as inclusive as possible for all people.

Pthalates have been linked to a range of health issues, from cancer to developmental disruption. While not yet banned in the US, the fact that it's banned in the EU is enough for us to follow suit!

Sulfates like SLS and SLES can be clogging and irritating to the skin, and the production of sulfate often takes a toll on the environment. This double whammy has led us to ban this ingredient in our formulas.

Formaldehyde has long been known to cause irritation and allergic reactions, but has not yet been banned in skincare. We think this should change, so we've gone ahead and banned it in our formulas today.

Hydroquinone has long been banned in Europe for its toxic effects on skin, and for us, the word "toxic" is enough to keep this out of our formulas.

Studies have shown that triclosan may have negative effects on fertility and the immune system. It is already banned in certain personal products, so we are going ahead and banning it for us as well!